Is SEO still effective for ecommerce?
The fact that SEO trends fluctuate does not render the method obsolete. Indeed, SEO is the foundation of eCommerce’s digital marketing activities. Of fact, certain SEO strategies that were once successful have fallen out of favor as search engine algorithms have developed to better match user intent and eliminate spam and inefficient approaches.
Because your SEO strategy isn’t carved in stone, it’s critical to assess existing approaches and adjust them as needed in order to optimize search engine ranking potential. Let’s look at the top 10 SEO trends for 2022 that will improve website exposure and conversion rates.
1. Page Speed and Technical SEO Still Matter
Technical SEO is essential for ensuring that your eCommerce website is simple to use and free of technical flaws that prevent search engines from understanding and ranking it.
Page Load Time
The faster your website loads, the better your online store’s ranking will be. Why? Fast web pages create a consistent user experience, which enhances customer engagement and encourages users to spend more time exploring the information on your website.
When online pages take too long to load, users get irritated and leave, raising the bounce rate and decreasing the average page duration. The ultimate objective is always to have pages that load quickly across devices—ideally in less than two seconds!
Google launched Core Web Vitals (CWV) in 2020, which are three measures that rate a user’s experience loading a web page. These are legitimate ranking signals that have an effect on SEO.
The interaction measures in Core Web Vitals are as follows: greatest contently paint, initial input latency, and cumulative layout shift. Google evaluates how rapidly page content loads, how quickly a browser loading a web page can react to a user’s input, and how stable the material is while it loads in a browser.
In a nutshell, it’s similar to a “page experience” score, which is Google’s method of measuring the overall UX quality of your homepage. Increasing your website’s Core Web Vitals by optimizing server loading times, stabilizing loading, and improving the loading time of third-party scripts on your site in 2022 is an important component of SEO.
2. Prioritize mobile devices
In a mobile-first, consumer-driven world, how does your eCommerce website fare? People are increasingly purchasing on their smartphones and tablets. In fact, 79% of smartphone users completed an online purchase using their mobile devices in the previous six months.
A mobile-friendly website is one that has been optimized to operate across devices, ensuring that consumers have a positive user experience whether they purchase on desktop or mobile. Online retailers that fail to make a genuine, intentional effort to provide a great mobile shopping experience risk slipping far behind their competition.
3. How to Create Content That Benefits SEO
Whether it’s photographs, videos, articles, or blogs, focusing on great content drives more visitors to your shop and sets your company apart from the competition. In 2022, content is still king!
Your material must be original, useful, and professional in appearance. Quality includes things like error-free content and appealing visuals, as well as presenting meaningful information that your target audience will like interacting with.
Furthermore, while developing material, keep E-A-T in mind (expertise, authoritativeness, and trustworthiness). This is part of the search engine’s algorithm and the Search Quality Evaluator Guidelines published by Google.
Google uses E-A-T to guarantee that it offers accurate, true, and valuable material to searchers. As a consequence, when ranking a web page in search results, it analyzes the competence, authority, and trustworthiness of the individual developer of page content, the content itself, and the overall website.
Make the Most of Video Content
More than 82% of all consumer internet traffic is video content. Incorporating relevant videos enhances user engagement on digital and social platforms while also educating your audience in an easy-to-digest manner.
Existing and prospective consumers like to view the following sorts of video content:
- Explainers that assist people in better understanding how a product or service works or why they may benefit from either.
- Interviews that promote thematic dialogues around a brand’s goods or services.
- Product reviews and demo videos are often more effective than user manuals.
Don’t Use Stock Photos
Consumers are astute, and they can detect stock photographs from a mile away. It doesn’t matter if the photographs are high-quality; chances are, another firm has the same image on their eCommerce store’s website, making you seem cheap and unoriginal.
Always utilize your own pictures and images, and make sure the visuals are relevant to and complement the content. Stock photographs may seem to be less expensive, but the prices may mount up if you have to buy fresh images for each social media post and website page.
When you consider the time and effort required to acquire the right picture for each job, it’s really more cost-effective and beneficial to your business to design your own.
4. Emphasize Your Strengths
Displaying testimonials and reviews, as well as establishing structured data, is beneficial to SEO and increases customer confidence in your company.
Obtain Customer Testimonials
Consumers value social proof, also known as outside validation or testimonials, and use it to decide whether or not to conduct business with you. Most clients are willing to provide testimonials as long as it is simple. As a result, many eCommerce companies request them through the mail or immediately via their app (if they have one) when a consumer makes a purchase.
Create Structured Data
Structured data assists search engines in better and quicker understanding of your web page content, increasing exposure in search results.
Rich snippets rank higher than organic results, resulting in a greater click-through rate and more visitors to your website.
Showcase Product Evaluations
Individual product reviews, like testimonials, demonstrate to customers that they can trust you while also sending a positive signal to search engines, increasing the credibility of your online store. Product reviews are undoubtedly the most effective technique to alleviate a customer’s worries about your items and services. Requesting and displaying reviews is definitely worth the effort, considering that 90% of buyers read them before making a purchase.
Expand Your Marketing Channels
Search engines appreciate organic traffic from a variety of sources, such as social media outlets, email addresses, and so on. More importantly, if you don’t leverage different marketing channels, you won’t make the money you want.
Marketing across multiple channels (those used by your target audience) drives demand for your product or service and aids in the development of brand awareness and conversions from the top of the funnel to the bottom.
Channel variety also expands your brand’s reach, making your items or services more accessible. Getting exposure through various channels allows you to meet current and potential customers where they are. After all, discovery will not occur just via your website.
5. Prepare for Voice Search
Over the last year, 58% of consumers have used voice search to find local businesses, and 71% prefer to conduct search queries via voice rather than typing, which has had a significant impact on SEO trends.
Customers who use voice search use an average of 29 words, mostly long-tail keywords. Google relies heavily on featured snippets and knowledge graphs to answer voice queries, so you should focus on improving those. You can attract voice search customers by having a high domain rating and optimizing your eCommerce site for local searches.
6. Improve the user experience
It’s easy to become so focused on ranking high in Google’s search results that you lose sight of providing customers with the best shopping experience possible. That is why we advise our clients to conduct a user experience audit (UX audit) on a regular basis to identify underutilized areas of their eCommerce stores that stymie conversions.
Regular audits improves alignment between your eCommerce company and website users. A UX audit is similar to a health check for websites that have been up and running for some time. You may use it to evaluate current user flows and identify difficulties or bottlenecks that impede prospective consumers from executing the required action.
7. Update Existing Content
Keeping up with the fast-paced nature of content marketing is difficult, especially because search engines are designed to find and prioritize relevant, fresh content, which means older pieces will gradually lose rankings and traffic. What’s the trick?
You don’t have to reinvent the wheel. A significant amount of your existing content can be updated and refreshed. This requires less effort than creating something from scratch while also increasing your ranking potential in search results.
8. Protect Your Ecommerce Website
Whatever the current eCommerce SEO trends are, website security is a must. Cybercrime is an ongoing problem in the eCommerce industry, costing businesses millions of dollars. Identity theft and fraudulent transactions undermine customer trust and, in some cases, result in the permanent closure of a business.
Obtaining an SSL certificate, utilizing secure payment methods, and using anti-malware software protects against cyber thieves. Knowing you’ve done everything possible to safeguard your company’s and your customers’ data goes a long way toward establishing credibility and trust.
9. Create a Powerful Brand
Creating a memorable brand is not the same as developing a strong online presence, though the latter does help the former. Powerful brands tell compelling stories, provide exceptional service, and deliver quality. Branding is more than just graphic design and advertising; it is the entire curated experience that customers have with your company.
Understanding your target audience, creating an engaging website, and implementing a digital marketing strategy all contribute to the development of a strong brand. Given the scope of developing a successful online brand, many eCommerce businesses hire digital marketing agencies to assist them in sending the right message to the right audience.
10. Prioritize User Intent Optimization
The reasons behind your target audience’s keywords and phrases are revealed by user intent. Understanding is necessary because it allows you to create more engaging and informative content.
We can divide user intent into three categories:
- Users are interested in learning something.
- Users want to go to a specific website, so they use navigation.
- Transactional—users are ready to make a purchase or engage in a specific online activity.
Your keyword selection, targeting, and content marketing strategy are all guided by a solid understanding of user intent. You maximize the traffic potential of your content by meeting user intent.
Recent SEO trends indicate that search intent is now more powerful than backlinks (though they still matter!). In other words, no matter how good your content or backlink profile is, you won’t drive organic traffic if you don’t cater to user intent.
SEO marketing has a significant impact on SERPs An SEO and digital marketing agency provides a strategy that will undoubtedly benefit your business. Brainsol Technologies takes your brand to the next level of success by examining your needs. The SEO agency offers a variety of online services as well as other IT services.
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