From 2022 to 2032, the demand for yoga mats is anticipated to grow at a high CAGR of 6.6 percent. The market for yoga mats worldwide is currently estimated to be worth $14.57 billion and is expected to grow to $27.6 billion by the end of 2032.
Yoga mats are distributed through a variety of methods, including specialised retail establishments and online retailers. Sales of yoga mats through online channels are increasing more quickly because organised retail establishments enable brand names with improved advertising, gaining larger customer attention.
Customers’ mental and physical well-being will increase the potential for growth for top manufacturers
People are being encouraged to invest in physical activities like yoga as people’s concerns about their health and fitness grow. In order to preserve their physical and emotional well-being and to enhance their athletic performance, about 2 billion people worldwide practise yoga every day.
Due to the growing popularity of yoga among people worldwide, international governmental bodies like the United Nations General Assembly designated June 21 as International Yoga Day.
Yoga studios are opening up across Asia and Europe to entice customers to make purchases.
The demand for yoga mats in China will continue to rise as more and more yoga studios start to appear there.
To build its brand identification and strengthen its position in the cutthroat industry, the company is selling these yoga mats to clients at fair and discounted pricing.
Due to the fact that the majority of yoga studios are located in Asia and Europe, these regions will continue to experience an increase in demand for yoga mats. Growing numbers of yoga studios in China, India, Bali, Thailand, and Sri Lanka have inspired people to practise yoga and adopt a healthy lifestyle.
Key manufacturers identified in the global market of Yoga mat include Tomuno, Manduka Prolite, Jade Fusion, and PrAna Revolution.
Competitive Landscape
Leading yoga equipment producers are collaborating to develop new products, in the hope that the co-creation of yoga mats with consumers will be beneficial. These manufacturers of yoga mats include the idea of customer co-creation into their processes, resulting in fresh prototypes that satisfy changing consumer requests.
The manufacturers of yoga mats strive to use recyclable and natural raw materials that are known to break down biologically. As a result of their reputation for being environmentally benign, these mats have gained popularity among people who care about the environment.
For instance :
- Manduka is focused on developing a range of environment-friendly and non-toxic yoga mats, such as the eKO Lite Mats. These mats are manufactured using rubber from natural resources and biodegradable components as an alternative to PVC materials.
These insights are based on a report on Yoga Mats Market by Fact.MR.
