Murumuru Butter is very similar to coconut oil, both of which are nutritious ingredients derived from the nuts found in palm trees. However, the biggest difference between these two ingredients is that murumuru butter is lighter and more moisturizing than coconut oil, so it is less likely to clog pores. This butter restores the natural moisture barrier of the skin and soothes it without clogging pores or causing acne.
The global murumuru butter market size was valued at $802 million in 2021, and is projected to reach $1.8 billion by 2031, growing at a CAGR of 8.4% from 2022 to 2031.
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Major Manufacturers covered in the market report include:
The major players analyzed for the murumuru butter industry are jarchem industries, Inc., Liberty Natural Products, Caribbean Natural Products Inc, BERACA INGREDIENTS NATURAIS SA, LUSH RETAIL LIMITED, NSI Group, LLC, Vigon International, Inc, Hallstar Company, H.F.Ed. Meyer GmbH & Co. KG , O&3 Limited
Key Drivers & Trends
The major factor which drives the growth of the global murumuru butter market growth is the large number of people who are addicted to cosmetics (skincare, hair care and lip care). A huge investment in social media platforms also fuels the demand for murumuru butter products, globally. Ease of access is another such factor. The advent of intelligent murumuru butter and its many cosmetic products that benefit the retailers to understand customer behavior propels the growth of the market.
The North America market for murumuru butter is analyzed in the U.S., Canada and Mexico. There are fundamental changes in consumer behavior toward the use of organic and herbal cosmetics in the region. In addition, the growth in demand for organic, veganism and rebellion against animal cruelty in North America has led to a significant increase in demand for murumuru butter cosmetics in the market.
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