With people shifting to cities, they are experiencing major enhancements in their lifestyles. This is having a direct impact on baby care, as people are now paying more attention than ever to this aspect. Caring for infants is a lot more complicated than looking after adolescents and grownups, as babies are more susceptible to illnesses. Therefore, different organizations are trying to spread awareness among parents regarding baby care. As a result of all these factors, the demand for baby wipes, diapers pants, and other infant care products is growing.
As per P&S Intelligence, another key factor aiding in the baby care products market advance is the decreasing infant mortality rate. The World Bank says that the child mortality rate for less-than-five-years age group has decreased from 36.9 deaths per 1,000 live births in 2010 to 27.4 deaths per 1,000 live births in 2020. It is majorly due to the rising support offered by governments and private organizations, in the form of higher standards for childcare products and practices.
Among the various distribution channels for these products, hypermarkets and supermarkets are the most popular among customers, as they boast a wide range of products of multiple brands. Walking down a supermarket aisle people can read the product specifications in detail and compare multiple offerings, to choose the best for their baby. Another benefit of hypermarkets and supermarkets is that both mass and premium products are available here, of which mass products witness the higher sales, as they are cheaper.
There are various baby care products available, among which skincare products and toiletries are set to continue to witness high sales in the coming years. It will be due to the rising concern about the health of the child and the increasing living standard of the people. Diapers, baby fragrances/perfumes, baby wipes, and baby hand washes have become important for baby care, especially during the ongoing pandemic, due to the lower immunity of infants against infections and unavailability of a vaccine for this age group.
Moreover, the demand for baby care products with natural ingredients is growing as well. This is because chemical-laden products are harmful to the sensitive baby skin, which is why concerned parents are shifting to those with natural ingredients. Even though such products are more expensive than conventional ones, the increasing disposable income is allowing people to purchase them, while their surging awareness on the harms chemicals can cause babies is compelling them to do so.
Geographically, Asia-Pacific (APAC) will likely witness the fastest growth in the baby care products market in the coming years. It is ascribed to the increasing population in developing countries, such as India and China. In addition, the changing lifestyles of people are making these products part of their lives. The rising awareness about proper nutrition for infants and increasing hygiene and safety standards in this region will also raise the requirement for baby care products in the coming years.
Thus, the rising awareness about child healthcare will propel the demand for baby care products.
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