Are you wondering how you can get your local search business in front of the relevant local customers? We understand that getting your business to rank on local searches is not an easy task. However, we can help you discover the right channels that you can use to improve your ranking and visibility for local searches. Read on to find out how you can win in local search.
Invest in a sustainable Local SEO strategy
To dominate local search, we recommend you come up with a long-term local SEO strategy that improves your website’s visibility, ranking, and local traffic. You could also outsource expert HVAC SEO services to get the best results. Below is what you should do to increase your chances of winning in local search.
Claim and optimize your GMB profile
Google My Business (GMB) is a free online tool that has features that allow you to interact with your prospective local customers. The platform also lets you provide relevant information about your business that can help local customers find your business easily.
You can create and customize your GMB profile or hire expert HVAC SEO service providers to do it for you. Below is what you should include in your GMB profile.
- Business name, Address, and Contact (NAP) information which should be consistent across all online platforms.
- Add your business description and hours of operation
- Provide and verify your location to help your customers easily locate you on Google Maps.
- Include photos and videos of your business.
- Request for customer reviews and respond to them
Target relevant local keywords
Try to research the search terms that local customers are using to look for local content or services. You could even hire an SEO expert to help you research and use the most relevant local keywords. For instance, your local SEO expert can research the local terms relevant to your roofing content. You can even research your competitors’ keywords and use them to come up with better ones.
There are tools like Google Keyword Planner that can help you come up with relevant local keywords. With the relevant local keywords, you could improve the chances of your brand ranking higher for relevant searches.
Create content with local intent
You can find out what content your target audience is interested in and write blog posts centered around relevant topics to drive more local traffic to your website. For instance, you can create roofing content related to the local weather affecting roofs or local roofing updates relevant to your locality.
Try to hire an expert writer who can create high-quality content that offers value to your local readers. They could write informational and engaging roofing content that can attract the attention of potential clients. You can also create videos and podcasts for potential customers who might not have enough time to read through your blog posts.
Acquire local backlinks
You can try to source backlinks from local websites by using the right channels like writing guest posts on other websites. Other tactics like buying links might hurt your local SEO efforts through low ranking and reduced traffic.
Backlinks from local authoritative sites can help increase your website’s visibility and ranking on local searches. High-quality backlinks can also help increase your authority and establish you as a thought leader in your industry. You can consider outsourcing HVAC SEO services if acquiring the links yourself proves to be a bit difficult.
Create separate service pages
Try to create separate pages for the services you offer to improve the chances of each service page ranking on its own. For instance, you can create separate pages for residential roof installation and commercial roof installation to improve your chances of ranking separately for each service.
Dedicating separate service pages to each service helps you communicate clearly to your readers what each service is all about and gives them a clearer picture of what it entails. Furthermore, separate pages create more channels for your local prospects to land on your website.
Include Frequently Asked Questions (FAQs)
You can try to add frequently asked questions to your content to attract relevant local traffic. You can capture the relevant audience by providing solutions to their queries. Search engines might also view you as a viable source of information which could result in higher rankings on search engines.
For instance, you can address the commonly asked HVAC questions like “why is my air conditioner blowing hot air?”
Conduct a local SEO audit
A local SEO audit can help you identify the problems on your website which might be affecting your performance on search engines. You can hire an expert SEO services provider to perform a local SEO audit. They can address issues such as:
- Page speed
- Mobile-friendliness
- Broken links
- Duplicated content
A well-articulated and implemented local SEO strategy can help you increase your brand’s visibility on local searches. You can also attract relevant local traffic to your website with the right strategy. Using the right keywords, content, and backlinks could be the key to dominating local search.
