IMARC Group has recently released a new research study titled “Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
What are the growth prospects of the pay-TV industry?
The global pay TV market reached a value of US$ 182.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 197.5 Billion by 2027, exhibiting a CAGR of 1.45% during 2022-2027.
What is pay TV?
Pay television, sometimes known as Pay TV, is a customer subscription-based television broadcasting service. They are available in prepaid and postpaid packages and are typically accessed via satellite, cable, or internet protocol television (IPTV), in which viewers subscribe to bundled content and lease a satellite dish network set-top box or proprietary coaxial cable equipped with encrypted signals to prevent service theft. Pay TV versions provide additional interactive options such as gaming, TV shopping, video-on-demand (VoD), multi-TV connections, and so on, and are highly cost-effective, transparent, and scalable. As a result, they are widely used in commercial and residential facilities throughout the world.
Impact of COVID-19:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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What are the major market drivers in the pay TV market?
The increasing urbanization, especially in developing countries, and the rising adoption of integrated broadband broadcasting (IBB) systems across the globe are primarily driving the pay TV market. Besides this, the elevating availability of ultra-high definition (UHD) and high definition (HD) content through satellite networks and the escalating focus among the leading players towards offering a combination of broadband and broadcast services for ensuring efficient distribution of mass and personalized content for the consumers is also positively influencing the global market.
Furthermore, the growing usage of data analytics and cloud computing solutions to gain insights regarding public preferences and provide improved content results is acting as another significant growth-inducing factor. In addition to this, the introduction of value-added services and the expanding penetration of high-speed 5G internet connectivity at affordable prices that allow service providers to offer VoD and linear TV broadcasts anywhere and anytime are expected to augment the pay TV market over the forecasted period.
The report has been segmented the market into following categories:
Breakup by Type:
Postpaid
Prepaid
Breakup by Technology Type:
Cable TV
DTT and Satellite TV
Internet Protocol Television (IPTV)
Breakup by Application:
Commercial
Residential
Others
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
Bharti Airtel Limited (NSE: BHARTIARTL)
DIRECTV (AT&T Communications)
Dish Network Corporation (NASDAQ: DISH)
DishTV India (NSE: DISHTV)
Fetch TV Pty Limited (Astro All Asia Networks)
Foxtel ( News Corp) (ASX: TLS)
Rostelecom PJSC
Tata Sky (NSE: TATACOMM)
Tricolor TV
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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